APAC Sales Manager
APAC Sales Manager
- Department: Sales / Business Development
- Region: APAC
- Industry: Robotics / Warehouse Automation
- Experience: 15+ years in a relevant function, with 5+ years in a regional leadership role
- Travel: Up to 30% or more, as required
About Robonetics
Robonetics is India’s first deep-tech autonomous forklift robot manufacturer, building world-class robotics products in Chennai for global markets. Its solutions combine advanced hardware, proprietary fleet management software, and digital twin technology to enable safe, scalable, and intelligent material movement across manufacturing plants and warehouses worldwide.
Role Summary
The APAC Sales Manager will be responsible for driving sales growth across the APAC region through enterprise sales, channel partnerships, and strategic market expansion. The role will own regional revenue and pipeline performance while developing market strategies, strengthening partner networks, and leading geographically dispersed teams.
Key Responsibilities
1. Regional Sales & Revenue Leadership
- Own APAC revenue targets and sales pipeline.
- Develop and execute regional sales strategies aligned with global business objectives.
- Drive enterprise sales and strategic customer acquisition across APAC.
- Maintain accurate sales forecasting and monitor performance against plan.
2. Multi-Country Market Management
- Oversee business operations across multiple APAC countries.
- Ensure consistency in processes, quality, standards, and business practices.
- Understand diverse legal, cultural, and business environments across the region.
3. Strategic Stakeholder Management
- Collaborate with senior leadership, regional business partners, and cross-functional teams.
- Build strong relationships with key customers, partners, and stakeholders.
- Drive strategic decision-making and business growth initiatives.
4. Team Leadership & Development
- Lead, mentor, and manage geographically distributed sales teams.
- Conduct monthly team reviews and performance meetings.
- Drive capability development and ensure alignment with regional objectives.
5. Sector Expansion
- Develop a multi-sector sales approach across industries such as Automotive, Pharma, and Textile.
- Train and guide the team to expand sector-based revenue.
- Identify new industry opportunities and develop strategic customer relationships.
6. Warehouse Automation Growth
- Drive the expansion of Robonetics’ warehouse automation business.
- Identify gaps between customer expectations and current product readiness across hardware and software.
- Work closely with internal teams to address market requirements and support the company’s goal of becoming a leader in high-payload warehouse automation.
7. Compliance & Operational Excellence
- Ensure adherence to local regulations, trade compliance, and QHSE standards.
- Monitor regional performance and identify opportunities to improve operational efficiency.
- Support supply chain and operational improvements where required.
8. Reporting & Forecasting
- Maintain accurate sales forecasts.
- Conduct monthly business reviews with the team.
- Submit quarterly Actual vs. Plan reports.
- Maintain forecast deviations within the defined target.
Required Qualifications
- 15+ years of experience in a relevant function such as Sales, Supply Chain, or Operations.
- 5+ years of experience in a leadership role managing regional teams.
- Proven experience working across the APAC market.
- Strong understanding of diverse legal, cultural, and business environments across APAC.
- Experience managing geographically dispersed teams and multi-country operations.
- Willingness to travel frequently, with travel of 30% or more as required.
Skills Required
- Strong leadership and strategic thinking skills.
- Excellent communication, negotiation, and relationship-building abilities.
- Strong analytical and data-driven decision-making skills.
- Ability to influence stakeholders and drive organizational change.
- Proficiency in using CRM and AI tools for data-driven sales decisions.
- High adaptability to working across multiple time zones and markets.
Key Performance Indicators
Revenue & Growth
- Revenue achievement vs. target
- Pipeline coverage: 6–8x
- Deal size and closure rate
Market Expansion
- New customers acquired
- New APAC markets entered
Channel Performance
- Partner-driven revenue contribution
- Active partner count
Compensation Structure
Fixed Pay
Competitive base salary aligned with APAC leadership benchmarks.
Variable Pay / OTE
Performance-linked variable pay representing 30–40% of total compensation.
KPI Weightage
- Revenue – 60%
- Pipeline & Forecast – 15%
- Channel Revenue – 15%
- Strategic Expansion – 10%
Long-Term Incentives
ESOPs or other long-term incentives may be offered to senior hires, linked to company valuation and growth milestones.
